OUGD301-Evaluation

This module has definitely been very beneficial to me,I have been encouraged to develop and grow as a designer and define my specialized subject which lies in type and image combined.

I made sure I chose the right briefs that were going to put this specialism into the right contexts. My briefs focused on editorial, design for print, book cover design and retail graphics. I defined all this information in my rationale and SOI at the start of the module and I think now the module is over I definitely think I have achieved what I proposed.

I have developed massively in my software skills for photoshop and illustrator and indesign especially...I really wanted to familiarize myself with this software as I didn't feel confident with it to achieve the results that I wanted with my work. I do like indesign but I still favour illustrator and I think I will always use this unless indesign is absolutely necessary, the fact that I favour illustrator maybe because a lot of my work is illustrative and i'm an illustrator.

I feel my strengths over this module lie in illustrative techniques, I am really pleased with the illustrations that I produced for my Penguin Design Awards brief, I set out 4 weeks to achieve this and worked on my drawing techniques and style and I feel that I have almost got my own little style and individuality to my illustrations which looking back to my SOI and Rationale I specifically wanted to achieve and develop on that issue.

I think my level of commitment to the course has risen drastically, I've raised my game as I know I really want this and I want to do well and achieve the best and I know that just from becoming more committed I am in the right mind set for doing well and interacting with people and getting opinions that are going to help strengthen and improve my work.

I think in general I am more precise and accurate with my work and I am constantly looking at my design context blog and comparing it to the work that I am doing.

My weaknesses I think have shown through my photography on my final boards, on screen I thought my images looked pretty good but when enlarged to A2 scale the picture quality wasn't that great and i was disappointed with the outcomes so I think the top of my xmas list should be a new digital camera! Overall I think my photography skills are good I just need to modernize my camera or borrow a more professional one from college in the future.

Also another aspect to my final boards was spelling mistakes ...after they had been printed I did notice a couple of mistakes in my spelling that I missed so that is a lesson to learn in the future that will save me a lot of money.

I think that also because of the pressure that I felt under to work on this module I feel that my dissertation kind of got put to one side, I didn't forget about it and was very conscious of the amounts and deadlines that I had but I wanted to concentrate on my design practice. This how ever is not good, I should learn to manage my time more efficiently so that I am not under pressure and set out scheduled days for me to concentrate full on dissertation research and writing.

Overall I am very happy with the quality and quantity of work that I produced over this module and I am looking forward to getting on with my final major project!

Bibliography

Bibliography

 

‘Taste tees’ t-shirt brief

 

http://www.behance.com/

 

http://ffffound.com/

 

http://www.eioclothing.com/

 

http://www.johnnycupcakes.com/blog/

 

http://www.blanka.co.uk/

 

http://funkrush.bigcartel.com/

 

http://idnworld.com/mags/?id=v16n2

 

Special Packaging Designs (Agile Rabbit Editions S.) by The Pepin Press and Pepin Press

 

 

Penguin Design Awards brief

 

http://ffffound.com/

 

http://en.wikipedia.org/wiki/Penguin_Books

 

http://www.illustrationweb.com/illustrators/home_large.asp?artist_id=3302

 

http://en.wikipedia.org/wiki/Alice's_Adventures_in_Wonderland

 

Penguin by Design: A Cover Story 1935-2005 by Phil Baines (Paperback - Mar 28, 2006)

 

http://idnworld.com/mags/?id=v16n2

 

 

 

 

Festive Leeds Brief

 

http://www.leedsliveitloveit.com/

 

http://www.behance.com/

 

 

 

 

 

DANAD Don’t Panic-Resistance

 

http://www.dontpaniconline.com/posters/

 

http://www.adpunch.org/entry/womens-aid-act-until-women-and-children-are-safe/

 

Reflecting on my statement of intent that I wrote on the 25/09/09

Looking back at my statement of intent I'm really pleased that I have managed to achieve most aspects that intended.  In as such I am referring mainly to really establishing myself and recognising my specialised subject and style, which I now know definitely focus's around image and type combined used for design for print.  I purposely chose briefs that were going to help me achieve this and develop my skills in both illustration and typography and also the software such as illustrator and indesign.

I think over time I have come to the conclusion that I am not necessarily that interested in branding and identity but I'm not going to rule it out just yet!

 As for visiting other agencies other than ATTIK, I have been in contact with Billington Cartmell and I am looking to do some work experience with them in January so that is branching away from what I know and experience other fields of work.

Crit rules!

These are the rules that we have to abide by before going into a crit now so that they work more efficiently and we get the most from them so that our work can move on and improve.

Final crits...

At this point in time I am very happy with the work that I have produced and I feel like I have had good time management throughout each brief to get me to the point that I am at now!!!!

I think the general content of my boards were all appropriate and needed although I had feedback and a lot of my boards needed some sort of hierarchy so that the message and concept is communicated correctly so I will have to work back into them and improve them.